Back in 2002, we felt there might be a way to put on a different kind of show in London, offering a more exciting line-up than what was on offer at the time. It started with a box of records and a pack of Post-its – heart-shaped ones were the only type to hand. The record box became the ‘Lovebox’, which became an album, and then the first party was thrown at a club on Tottenham Court Road.
Then followed a residency at 93 Feet East, succeeded by a stint in Ladbroke Grove, and Lovebox was selling out two weeks in advance with hundreds turning up at the door. A year later, this success led to a one day special on Clapham Common for 10,000 people. The year after was 20,000. Then in 2005, Lovebox moved to Victoria Park, spread itself over two days and the festival was born.